With over 170+ million monthly uniques (60.5 million U.S.), and an average of 15 minutes per visitor per session, Tumblr’s highly customizable blogging platform provides a robust environment for brands to educate, inspire and engage, giving readers a deeper brand experience.
While some brands use Tumblr as an ongoing editorial platform, others use the platform to support seasonal campaigns. Presenting a fresh slate of blog features can breathe new life into an existing blog, or introduce a new world of brand engagement for those new to Tumblr. Organizing threads or themes for your content can help tell a faceted story over a period of time. That’s not to say these themes are visible, but that they provide a subtext and story structure that keeps material fresh.